IT Website
Concept designs for an IT company. They needed a redesign to reach more small to mid-size business, and their aim is to be represented as friendly and accessible while maintaining their professional image.
Brand identity, Design System, UI Design
Exploration & Moodboard
I like to begin my projects by building a moodboard, immersing myself in the brand and exploring how its visual elements can translate into UI components, cards, and layout sections. The photography helps convey a balance of friendliness and professionalism, showing people connecting in a relaxed, authentic way. Soft pastel colours introduce an approachable, level-headed feel while maintaining a clean, modern aesthetic.
Redesign process & execution
My approach to a redesign is to request from the client which pages should be the main focus of users and outline roughly the main points they want to convey in those pages. I will then use both that and their previous design to guide decisions on how to structure the page
